The name Jack Daniel is synonymous with whiskey, particularly in Tennessee. The founder, Jasper Newton Jack Daniel was born in 1850 on a farm in Moore County, Tennessee. Young Daniel learned the art of distilling (including the Lincoln County Process) from Reverend Dan Call. He bought the land where the distillery remains today in 1866. Jack Daniel was still in his teens when he founded the famous Lynchburg location, which is designated as the oldest registered distillery in America. Today, other than the Old No 7, the historic Jack Daniels Distillerys wide portfolio also includes Gentleman Jack, Single Barrel Select, Tennessee Honey, and Tennessee Fire along with other limited edition offerings.
Jack Daniel’s Black Label (also popularly called Old No 7, or more commonly as JD or simply Jack) is one of the bestselling whiskeys in the world. Jack Daniels is made in the Tennessee sour mash style. It is very similar to bourbon with the additional step of charcoal filtering the unaged whiskey. This is traditionally known as the Lincoln County process and is done by dripping the fresh make spirit through a vat of sugar maple charcoal to mellow the whiskey before going into barrels. The result is a smooth, versatile whiskey that is true to its country roots. Jack Daniels prefers to age its whiskey for as long as its needed rather than putting an age statement on the bottle. Instead, the brand relies on the expert judgment of the distillers to decide exactly when whiskey in a particular barrel is ready to be bottled.
Whether drinking it neat, on the rocks, or in a Jack and Coke or a Lynchburg Lemonade, Jack Daniels Black Label delivers a consistent, quality product that pleases imbibers around the world.
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