Don Julio González-Frausto Estrada’s tequila-making adventure began in 1942 at the age of 17 in the Jalisco Highlands of Mexico, where he built and opened La Primavera distillery. From the beginning, Don Julio’s passion was reinforced by a strong work ethic, a bold spirit of innovation, and absolute dedication to craftsmanship. Each bottle of Don Julio tequila is produced in the Highlands of Jalisco, Mexico, one of the country’s most fertile agave-growing regions. The microclimate and mineral-rich clay soil allow the blue agave plant to flourish. Each bottle of Don Julio tequila also features a unique NOM number – Don Julio’s seal of authenticity – signifying where the tequila was made.